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You may have an idea for a new website, and have researched
how this idea will fit into the online world in terms of potential
rival websites, how it will strike the marketplace, and what
level of response you anticipate. Your idea may be complex,
and you're wondering whether to launch the full website in
one fell swoop, or to test the market with an introductory
website which keeps some of your ideas in reserve for later.
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